Audi is the launch partner for Ocean Outdoor’s new digital site, The Eastern Motion. Audi has taken domination of all four faces of the new roadside screen (5.4mx6.9m) which offers full motion capabilities. The site faces three lanes of traffic on the busy main arterial route out of the city of London, heading east on…More

AOpen Inc. has appointed Jack Chou as Europe General Manager. He succeeds James Hua who takes on a new role as Head of Solution and Channel Integration at the company’s headquarters in Taiwan. Previously Jack Chou was Aopen Europe’s Sales & Marketing Director. He has been with the company for ten years and has been…More

The management team of Ocean Outdoor, backed by LDC Capital (part of the Lloyds Banking Group), today announced the buyout of the company from its early stage investors Smedvig Capital and others, for an undisclosed sum (UPDATE: 35m£ according to the Guardian). Daniel Sasaki, Managing Director of LDC London, said: “The Ocean team, led by…More

Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home sales and consultancy business.  It has been set up by James Thornton, formerly Head of Agency Sales at DOOH newtwork Amscreen, and Ian Robinson, formerly a board director at digital and direct agency Tullo Marshall Warren. James Thornton has six…More

Posterscope has just published its ‘Guide to Convergent Out-of-Home’, which “demonstrates the opportunities the convergent world offers brands to derive even more value from the Out-of-Home medium.” Well worth a read.  

The 2012 edition of the BOM Awards took place on Thursday, the 10th of May, at the Brussels Kart Expo. Let’s remember that Clear Channel Belgium and LijnCom are behind this initiative that was launched last year, in an effort to encourage the creation of innovative advertising campaigns in transit environments (editor’s note- BOM is…More

Two interactive campaigns created by OgilvyOne for American Express are running on JCDecaux’s screens in Paris and London. The first one is supported by a ‘digital panorama’ (measuring 4 x 2.5 m) that can be found in the hall 2 of the Orly West Paris airport, until the 30th of May. Composed of 9 multitouch…More

To mark the launch of the new deodorants Lynx Anarchy, Soap Creative realized the first digital signage campaign- invisible to the naked eye. A house front in Sydney was fitted with LCD screens equipped with a special filter, making content visible only through polarized lenses. Once the appropriate glasses are on, passers-by start to realize…More

Continuing to strenghten its presence in German train stations, Ströer installs its first large format displays in this environment. Hamburg’s main train station- the busiest in Germany, with a traffic of 450,000 passengers per day, was equiped with two- 24 square meter screens. The displays show a mix of general information and advertising, in synchronisation…More

Comedy Central produced a “live comedy show” in Berlin on March 8th to launch its new TV series “Happy Endings” in Germany. One of the WallDecaux bus shelters at Hackescher Markt was fitted with three digital screens that were supposed to show the thoughts of passengers waiting for the tram. The thought bubbles were created…More