USA: POPAI Publishes Code of Conduct For The Utilization of Consumer Tracking Research and Technology

February 8 2010
POPAICodeofconductThe Digital Signage Group, the advocacy and standards arm of Point of Purchase Advertising International (POPAI) focusing on the digital signage industry, published the industry’s first code of conduct for the utilization and deployment of consumer tracking research and technology. More than 18 months in development, the… Continue reading

Canada: VIVA Group Rolls Out Digital Signage Network in 50 Mister Muffler Branches

February 8 2010
GroupeVivaMrMufflerde Groupe MMO Inc. and VIVA Group have announced the conclusion of a binding agreement for the roll out of a digital signage network, MM TV, in Mister Muffler’s branches waiting rooms. The service, which is currently deployed in around 50 shops, will show a mix of… Continue reading

Italy: 1,000 Digital Faces for FERROVIENORD Railway Stations

February 8 2010
Vienord Public transport company FERROVIENORD (FNM Group) will further extend its digital signage network. During the course of this year, more than 800 additional digital screens will be installed in train stations of the Lombardy region (Northern Italy). With the 185 screens which were already installed last… Continue reading

Norway: Capella Media Installs Digital Signage Network in Libris Bookstores

February 8 2010
ScalaLibris Norwegian Digital Media specialist, Capella Media, has rolled out a digital signage network in the Libris bookstore chain. 85 stores have already been fitted with 46” Samsung screens and another 40 stores should follow by summer 2010. The network, which displays corporate branding ads, publisher-specific promotions… Continue reading

USA: New York Islanders Hockey Club Goes 3D

February 8 2010
new_york_islanders3D Eye Solutions, Inc. will install its 3D auto-stereoscopic systems in the Nassau Veterans Memorial Coliseum, home to the New York Islanders Hockey Club. Two screens will be located at either end of the main entrance of the arena, with future installations anticipated in additional high-traffic areas.… Continue reading

USA: EDR Media Acquires WGS’s Digital Signage Network

February 8 2010
TGNlogo Sports Retail Networks, a venture of EDR Media LLC, has completed the acquisition of the Worldwide Golf Shops (WGS) digital signage network, from Digipulse LLC, an Orange County, California digital media company that has run the service for over three years. The network, which operates in… Continue reading

UK: City Gateway Media Signs Marketing Agreement With Wow Board Media

February 8 2010
Citygatewaymedialogo Digital out-of-home specialist City Gateway Media has signed an agreement with Wow Board Media to market airtime on its refurbished digital screens located in West Kensington, London. Three new high-resolution LED screens have been installed at the intersection of the A4 Cromwell Road and North End… Continue reading

OVAB Europe/ISE Conference: Dirk Hülsermann Calls for Rapid Integration of Mobile Phones and Digital Signage

February 5 2010
ovab_europe_logo_web Dirk Hülsermann, President of OVAB Europe delivered a precise account of the current state of the DOOH sector (see presentation below). If 2009 was a tough year, scarred by a wave of consolidations, then 2010 should see the market rebounding, helped by an influx of new… Continue reading

OVAB Europe/ISE Conference: JCDecaux Reaches 5,200 Digital Faces Worldwide

February 5 2010
JCDecaux logo 2 By March 2010, JCDecaux, will be operating a total of 5,200 screens across the world. Certainly a modest number – for comparison the French group operates a million paper faces – but the pace of growth has been accelerating in recent years (from 2,000 screens in… Continue reading

OVAB Europe/ISE Conference: Monopoly Media Targets Proximity

February 5 2010
Zoommonopolymediade Monopoly Media, the main digital signage operator in Romania has a key word guiding its development: proximity. According to Gabriel Faflei, the company’s Managing Director, Monopoly aims at becoming “the main neighbourhood source” of information in the country. As well as the content element, he intends… Continue reading