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Platt Retail Institute

North America: ADCENTRICITY reaches 150,000 screens benchmark

3 June 2009 22 h 42 min

Adcentricity North American aggregator ADCENTRICITY expands its Digital Out-of-Home footprint with four new networks. Expansion includes additional restaurants and bars, golf courses, convenience stores and various forms of public transportation.

The four new partners are:

  • TargetCast Networks – a network found in bars and restaurants in venues like Applebee’s, TGI Friday’s and Chili’s;
  • 4G Metro – provides screens in public transportation locations along with a free WiFi network for consumers;
  • WESEE Digital – screens are located in hair salons, coffee shops and other hospitality venues;
  • Hercules Networks – a network operating unique kiosks in malls catering to cell phone users, as well as screens at various Six Flags theme parks

With these networks, ADCENTRICITY is said to cross the 150,000 screen threshold, and to deliver 275 million monthly audience impressions.

Categories : Ad-network, Bar, Booking Platform, Canada, Restaurant, Theme park, Underground, United States

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