UK-based digital advertising company Litelogic Operations announced it had been given the go-ahead to fit its digital signage systems across the Vancouver Transit System. Move follows a successful 3 month pilot project to trial an externally mounted Litelogic LED Digital Advertising Display on the side of a city bus.

The Litelogic technology, which consists of LED displays combined with Litecast’s online content management software, will initially be installed on 10 Vancouver buses (with an expected further roll out towards the end of the year), in time for the 2010 Winter Olympics.

Investment in the new system will enable Lamar Advertising, which operates Vancouver Transit System’s media spaces, to rotate advertisements, and make them both location and time specific.

Litelogic’s technology has already been set up in buses in New-York and Chicago (with Titan), London (with CBS Outdoor) and Derby & Darlington (with Arriva UK).