Global shipments of digital retail signs (LCD screens, LED screens, etc.) are set to reach 2.5 million units in 2013, generating a CAGR of 26.8% from 758,122 units in 2008, according to research company iSuppli.

Two main factors are put forward to explain the growth:

- the fierce competition between retail outlets, pushing them to seek innovative ways to attract new customers and increase average transaction size and frequency of visits among existing clientele,

- the demanding and rapidly changing product or service revisions inside retail outlets which necessitates maintaining active communication with end-customers through flexible and reactive tools.