Neo Advertising Italy welcomes Canon as its first major advertiser on the MediaWorld and Saturn Digital Signage networks that they have been operating since last March.

During a five-month campaign, the Japanese manufacturer will be presenting its latest products on the 18,000 screens of the two networks.

The first wave is launching the new EOS 500D camera. The 30 second ad was created by Fosbury Adv and is shown every 10 minutes, i.e. 72 times per day.