At least that’s what can be concluded from the results of Arbitron’s recent research, just published as their Out-of-Home Digital Video Display Study 2009, which can be downloaded here.

The survey found that nearly 155 million (i.e. 67% ) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month at one or more of the 17 types of public venues examined for the report.

Screens located in retail locations (including grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach over half (53%) of American adults in an average month.

Networks installed at petrol stations, cinemas and health centre waiting rooms each reach over 1 in 5 U.S. adults per month. And 7% have noticed a screen when waiting for or riding on public transport.

Finally, the audience is predominantly male (Index 106), young adults (Index 125 for 18-24 year olds and 111 for those aged between 25-34), Afro-Americans (Index 109) and Hispanics (Index 108).