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Platt Retail Institute


United Kingdom: New Partnership between Monster Media and Harrods

10 August 2009 10 h 55 min

Monster Media 007deMonster Media has partnered up with Harrods in London to install a 6 feet by 10 feet (1,80m x 3,00m) interactive display in one of its storefronts located on Brompton Road.

The installation features gestural, as well as mobile, interaction.

The operation officially started on June 26 and will continue to run through until the end of the year, promoting brands such as Land Rover, Spain, Qatari Diar, Veneto and Harrods’ own Christmas Campaign.

This is the second time that Monster Media has been commissioned by Harrods for a storefront installation. The first display premiered in October 2008 and featured a LCD based interactive window, which ran footage promoting the James Bond 007 Quantum of Solace movie premiere (picture above).

Categories : Ad-network, Retail, United Kingdom, Window

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