Automobile manufacturer Volkswagen promoted its efficiency campaign, designed to help customers save fuel and cut emissions, over atmAd cash machines across the UK.

Planned by Mediacom, the spots went live on July 13 for four weeks, and showed dynamic digital ads and dynamically printed take away message on receipts at 562 selected petrol stations. Some 3 million drivers were expected to be reached.

The ATM advertisements are part of a wider advertising operation, which also includes press, online and a variety of outdoor formats.