US: JCDecaux’s Touch-Screen Campaign for Ovation TV

JCDecaux recently carried out an Out-of-Home campaign for television network Ovation TV using five touchscreen-enabled shelters, located in Chicago’s Central Business District. Enclosed in a static poster, a continuous video loop with sound was activated at the touch of a button.
The campaign was to introduce “American Revolutionaries”, a series dedicated to African-Americans who redefined American music.
Categories : Ad-network, Outdoor furniture, United States




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