CAN Media Group’s The Life Channel out-of-home TV network has signed a three year deal with Scala for the supply of five thousand Scala 5 player licenses. The software solution will be incorporated into their Integrated Content Management Service (aka ICMS, a suite of Digital Signage components built by The Life Channel), which is currently being installed into all its contracted sites (1,500 further ICMS installations are scheduled for the balance of 2009 and 3,500 expected to be installed during 2010 and 2011).

Launched in 2004, The Life Channel can be found in over 4,500 sites across the UK and Africa, including schools, surgeries, colleges, pharmacies, dentists, opticians, community areas and play centres and reaches an audience of over 5 million people per month.