Prestige products distributor Kenneth Green Associates (KGA) has booked an outdoor campaign on JCDecaux’s digital and iconic sites for Paul Smith Parfums.

The brand will be the launch advertiser on the Première 450 opposite London’s Westfield shopping centre, a site that reaches 640 thousand consumers every two weeks. The creative will also run on 20 digital PrimeTime screens in central London and the Première 500 in Tottenham Court Road, in addition to 6-sheets in shopping malls nationwide.

Campaign has been booked through JCDecaux, MPG and Posterscope for two weeks from 24 August.