Outcast, one of the US leaders in digital signage networks on petrol pumps, has just altered its content strategy.

The operator has terminated its exclusive agreement with NBC Universal and will now be showing programmes from CBS,  CNET and Home Decoration channel HGTV.

Outcast wants content with a closer fit to its advertisers, and so to be better able to offer sponsorship opportunities linking a brand with a segment (e.g. “This minute of Home Decoration is brought to you by….”)

The network also decided to cancel its arrangements with third party agencies and take its ad sales in-house. This move follows its recent partnership with PumpTop TV [fr] – which created a combined offer covering nearly 12,600 screens with a reach of 20 million people each month.