Tokyo-based Digital Signage operator Vanten K.K. and French automated audience measurement solution provider Quividi have formed a strategic partnership on Aug. 1, 2009.

Under the agreement, Vanten will act as an integration and sales partner to assist Quividi’s entry in the Japanese Digital Signage market. It will also add audience measurement metrics to its own signage platform, EngageMedia.

EngageMedia currently stores playback information in a database for all content and includes location, time, and actual duration as well as a time-stamped screenshot of each content playback. Customers can easily create reports for any content, time period, or group of displays. New functionalities will add information from Quividi’s VidiReports, keeping track of how many people looked at each content item and for how long. It will also record how many people in the vicinity of the displays have an Opportunity To See (OTS) the screens and how long they remain in range (dwell-time).

The announcement follows a trial period which started at Vanten managed YodobiTV (Yodobashi Camera’s in-store media) in December 2008.