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Platt Retail Institute

Australia: Customized Nokia Campaign on Eye’s Network

31 August 2009 11 h 05 min

eye_logo In partnership with MediaCom, Eye has run a campaign for the new Nokia N97 on its Australian EyeShop network.

Customized digital displays, reproducing a mega size phone menu, delivered a live feed from the internet showing the latest news and weather updates specific to the location of the units. The idea was to reflect N97’s core proposition “which allows people to stay connected to the things that are important to them”.

The campaign ran from August 17 for two weeks across the five capital cities.

Categories : Ad-network, Australia, Campaign, Mall, Retail

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