Singapore’s Media Development Authority (MDA), Ufinity, and ThreesixzeroProductions, together with Chinese company Prime Time Entertainment, have teamed up to launch the subway drama A Starry Night.

From 27 July to 2 October 2009, the Mandarin 50-part series will be shown in Singapore on SMRT Media’s 250+ television displays in stations along the North-South, East-West and Circle lines as well as across 8 Chinese cities (Beijing, Chongqing, Guangzhou, Hong Kong, Nanjing, Shanghai, Shenzhen and Tianjin) on screens inside the trains, stations and bus shelter displays managed by DMG Media Group. In total, the series will reach commuters on more than 1.4 million daily passenger trips in Singapore and 15 million commuters in China.

Following each daily broadcast of the two-and-a-half minute episodes in the underground, the drama will also be made available on a large variety of media platforms: China’s video sharing website Youku.com, Chinese-language web portal Sina.com and Singapore’s Razor TV video portal, cable TV (E City, StarHub Channel 56), mobile networks (StarHub Mobile Gee! portal) as well the 300 At-Life outdoor digital screens (located in QB House, McDonald’s, Delifrance Bistros and elevators in prime Central Business District buildings). Even the daily My Paper will carry an episodic synopsis for audiences to keep abreast of the drama’s developments.

Filmed mainly in Singapore and Shanghai, the drama tells of a love story between a Singapore singer and a Shanghai youth who pursues his studies and music aspirations in Singapore.

See here for a video presentation of the project.