Canada-based Pixman Nomadic Media has undertaken several campaigns for major brands this summer.

Research in Motion (RIM) used company’s solutions to promote its latest smartphones. The campaign, which took place initially in the international market, more specifically in England, was designed to stimulate sales of the new BlackBerry Storm among young technophiles. Pixman ambassadors informed consumers about the product’s advantages and directed them to points of sale.

In Latin America, Pixman supported Unilever’s Dove soap at points of sale. Participants were invited to enter the Dove challenge to try out the product and gain the opportunity to win numerous prizes.

In the automobile industry, Subaru was seeking to stimulate vehicle sales among business professionals in Colombia. In the heart of Bogota’s business district, participants were able to book appointments to take a test drive using Pixman systems.

The company was also present at two major festivals in Canada: the Just for Laughs Festival (JFLF) in Montreal and the Calgary Stampede. At the JFLF, Labatt Breweries and its agency Publicis used Pixman’s interactive solutions to promote the brand Labatt Blue. Pixman ambassadors photographed festival-goers and invited them to go on-line to retrieve their photo. More than 2,000 participants received a souvenir of their attendance at the festival. At the Calgary Stampede, Pixman ambassadors were deployed to direct attendees to the BMO Financial Group booths.