Boisbriand (Quebec)-based Digital Signage operator Group Viva will equip the four new megastores of Pro Hockey Life Sporting Goods Inc in Alberta (Calgary and Edmonton).

Groupe VIVA already supplies and operates the digital display network based in each of the 20 megastores of the national chain (operating in Quebec under the banners Sports Gilbert Rousseau and Entrepôt Du Hockey).

The network mainly shows marketing messages to the client base but is also used to the chain’s suppliers, such as Reebok and Bauer, to advertise their new products.