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Platt Retail Institute


France: Cübb’s Cyklops Promote Mobile Phones

8 September 2009 10 h 03 min

CübbBlackberrydeCübb’s Cyklops mobile display units have just been used on two large campaigns for mobile phone manufacturers Sony Ericsson and BlackBerry.

BoosterGame Agency booked a five week nation-wide campaign for Sony Ericsson. The aim was to increase visibility for the brand and to introduce new models (W995, F305 and C903).

The Starcom agency booked the BlackBerrry campaign which was in support of its “Seal vous plait !” promotion in partnership with French mobile phone operator SFR. Twenty hostesses equipped with Cyklops units visited six cities (Paris, Lyons, Marseille, Toulouse, Nantes and Strasbourg) during two days to present the manufacturer’s new ‘Curve’ and ‘Storm’ Smartphones. Over 6,000 valuable contacts were made.

Categories : Ad-network, France, Marketing Network

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