BlackBerry has signed a new deal with South-African mall advertising specialist Primall Media to promote its Unlimited Benefits campaign for its handsets Bold™ 9000, Curve™ 8900 and Curve™ 8310. The campaign will run in Hyde Park, The Pavilion, Fourways Mall and Gateway shopping centres until the end of September.

Media agency Mediaedge combined static mall advertising platforms Directory Units, Interior Billboards and Hanging Banners with Digital Ad Screens in key retail areas. At centre court activations consumers are able to explore the BlackBerry range. 

This is the third retail campaign Primall Media has executed for Blackberry.