Groupe VIVA has signed an agreement with Docteur du Pare-Brise, a chain of over 50 stores specializing in automotive glass repair and windshield replacement as well as car and truck accessories, for the operation of a digital display network in its locations.

The group was given the full mandate, from implementation to the development of programming and content, as well as the daily management of the installation.

Branded DPB TV, the network officialy launched on October 1st in about twenty stores. It mainly shows marketing and informative messages as well as promotional content (from manufacturers like Michelin, Yokohama, Hankook and Nitto…).

By December, about thirty stores will benefit from the new display network.