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Platt Retail Institute

Italy: Neo Advertising and CBS Outdoor Sign Ad-Sales Agreement

12 October 2009 18 h 35 min

Neo logoNeo Advertising has just announced a partnership with CBS Outdoor under wich CBS will sell media advertising across Neo’s networks in Italy.

Neo Advertising Italy currently operates two advertising networks:

- InfoFlash, a network of 38 large LCD screens installed in Autogrill stations of the Milan ring road and along the Milan section of the A7 motorway;

- Media World Live and Saturn Live, a combined network of 18,000+ screens  located in Media World and Saturn chains of electronic stores.

Categories : Ad-network, Ad-sales, Italy

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