According to the second edition of the Digital Business Climate Index (DBCI) by OVAB Europe, 75% of European digital signage companies taking part in the survey anticipate a positive development of their activities in the coming 6 months.

Over one third (39%) consider their current situation to be “Good” and nearly 40% describe it as “Satisfactory”. The countries with the most optimism are Germany, Turkey and Scandinavia. Russia is the only country in a “difficult” situation, and helped drag the Index down. It currently stands at 39 (compared to 43 previously) on a scale running from -100 (all negative replies) to + 100 (all positive replies).

The questionnaire was completed by 220 companies representing the whole range of activities in the profession (Hardware, Software, Integrators, Operators, Ad Sales etc…) in Germany, Austria, Switzerland, UK, Italy, Spain, Scandinavia, Benelux, Hungary, Turkey and Russia.

The next Index will be published at the beginning of 2010.