Nugent’s post follows the appointment of Dennis Kuperus earlier this month to Digital Director EMEA. Reporting to James Copley UK MD, she will work with Kuperus to develop Kinetic’s existing digital Out of Home strategy across the UK.

Nugent’s outdoor career began in 1995 at Poster Publicity where she was responsible for a range of agencies and clients such as Starcom MediaVest and the BBC. Following the launch of Kinetic, she became Strategic Planning Director and played a key role in securing the Unilever account and was also responsible for the implementation of "ACADEMY", Kinetic’s bespoke suite of planning and buying tools. Since 2007, Nugent has worked for Kinetic on a consultative basis.

Kinetic is a major buyer of DOOH, spending in the region £45m over the last two years.