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Platt Retail Institute

UK: JCDecaux Airport Expands its Digital Signage Network at the Heathrow Express

27 October 2009 21 h 06 min

JCDecaux logo 2 JCDecaux Airport will unveil 168 new digital advertising screens at Heathrow Express, the high speed rail service connecting Heathrow Airport, following a £1.6 million investment by the train operator into its digital estate.

Branded as HEXmotion network, it will be available from 1st November and will provide full-motion digital panels across all Heathrow terminals, dominating escalators, walkways and lifts. Allianz will be the launch advertiser.

The HEXmotion DAP network will complement the existing HEX DAP network which provides 63 x 57” digital screens on walkways across the Heathrow Express.

Categories : Ad-network, Ad-sales, Airport, Association, United Kingdom

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