Between September 21 and October 11, 2009, shoe brand Staccato aired a fashion mini-series called “Attitude to Life” on all Digital Media Group platforms in Beijing, Shanghai, Tianjin, Chongqing, Nanjing, Shenzhen and Hong Kong.

The “creative advertisement” consisted of 7 independent stories, each running approximately 60 seconds long, and featuring Hong Kong’s actress and model Gaile Lai.

Digital Media Group’s manages digital signage networks on 31 metro lines in China, reaching 15.5 million viewers per day.