USA : DOOH Advertising Revenues to Reach $3.7 billion in 2013 According to BIA/Kelsey
5 November 2009 9 h 53 min2 Comments
In a recent report, Research and Consulting company BIA/Kelsey forecasts DOOH advertising revenues to grow from $2.2 billion in 2009 to $3.7 billion in 2013, representing a compound annual growth rate (CAGR) of 13.5 percent.
During the same period, traditional out-of-home (OOH) advertising revenues will only grow at a CAGR of 1.4 percent, from $4.4 billion in 2009 to $4.6 billion in 2013.
Categories : Ad-network, Ad-sales, Study, United States
[...] les prévisions du cabinet de conseil et de recherche BIA/Kelsey, les revenus publicitaires du Digital Out-of-home US devraient progresser à un taux annuel moyen [...]
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