Australia: Val Morgan Retail Media to Launch Digital Superscreens and Double the Size of its Network
10 November 2009 10 h 26 min2 Comments
Australia’s digital media company, Val Morgan Retail Media, has embarked on a multi-million dollar investment to install 30 superscreens in 24 shopping centres across the country and to double its network to more than 80 shopping centres with over 440 digital panels.
Val Morgan is working with a number of shopping centre companies including Centro and AMP to launch the superscreens, a new indoor digital format measuring up to four metres. The first superscreen will be installed at Sydney’s Centro Bankstown, followed by The Glen in Melbourne.
Launch advertisers are Telstra, American Express, 20th Century Fox, Webjet and Goodman Fielder brand Veri Deli.
Categories : Ad-network, Ad-sales, Australia, Mall
[...] The announcement follows the recent launch by Val Morgan Retail Media of a multi-million dollar investment to install 30 superscreens in…. [...]
[...] We have just received the first photo of the new Superscreens that Val Morgan Retail Media plans to install in 24 shopping centres across Australia (see our previous article for more details). [...]