New EYE’s Adult Shopper Profile study conducted by Arbitron revealed that Eyelites, EYE’s digital advertising units, are noticed by Mall Shoppers and impact their purchase decisions.

Seventy-one percent of Mall Shoppers reported that Eyelites stood out amongst other advertising at the mall. Nearly half (43%) of Shoppers who noticed digital Eyelites considered purchasing the products or services advertised. They also commented that the digital Eyelites are “eye-catching” and “make me want to watch.”
According to the Press Release, EYE USA has seen significant growth in both digital advertising revenue (+69%) and digital advertising clients (+79%) over the past year.