Global feminine lingerie manufacturer DB Apparel has contracted Primall Media’s Digital Ad Screen Network to build brand awareness of its various lingerie brands. The campaign ran last October on 93 Digital Ad Screens in 18 leading malls (Eastgate, Sandton City, Nelson Mandela Square, Greenstone, Rosebank Mall, The Zone, Hyde Park, The Glen, Fourways Mall, Menlyn Park, Riverside, Gateway, Midlands Mall, Cavendish, Canal Walk, Green Acres, Vincent Park and Loch Logan)

For the one-month campaign, DB Apparel has promoted its product range with special focus on the Playtex, Wonderbra and Girls Inc brands, by alternating the creative each week in the different malls