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Platt Retail Institute

eyeDooH Signs Long-Term Contract with Neo Advertising Switzerland

25 November 2009 11 h 53 min

eyeDooHlogo eyeDooH, an offshore content creation service for digital out-of-home media launched by Neo Media Group in July 2009 [fr], has announced its first long term contract for DooH content repurposing.

After a pilot period, eyeDooH signed a 24 month agreement with Neo Advertising Switzerland (also part of Neo Media Group) for their DooH retail network within Migros Neuchâtel/Fribourg — one of Switzerland’s largest supermarket chains.

Besides this contract, eyeDooH has also delivered project-based content to companies such as Minicom or Prismaflex, and is in negotiation with other DOOH content players.

eyeDooH is coordinated by Jan Hauters from Beijing, China.

Categories : Content, Retail, Switzerland

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