YCD Multimedia is providing their solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59^th Street department store in New York.

Unveiled in October 2009 as part of Bloomingdales highly publicised makeover of their cosmetics floor, the updated Bobbi Brown flagship counter features a nine screen (3 by 3 matrix) video wall served by YCD’s  MuVi Wall product.  The video wall displays, in high definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and fashion week.

Additionally, two 32” high definition interactive displays using touch screen technology have been incorporated into Bobbi Brown’s product tester display unit.  This solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice, as well as suggested complimentary products.  Customers can then try out the products of their choosing from the tester display.

YCD is also providing background music customized for the Bobbi Brown shopper demographic.