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Platt Retail Institute

USA: PumpTop TV Targets Heavily Concentrated Hispanic DMAs With 24-Hour Focused Programming

8 December 2009 19 h 35 min

OutcastPumpTopTV In an effort to demonstrate the flexibility of its programming, PumpTop TV has announced that selected stations in eight major metropolitan DMAs this week will feature Hispanic-focused content to provide viewers with a more targeted experience. The cities selected have a large Hispanic population: Los Angeles, San Diego, San Francisco, Sacramento, Houston, Dallas, Phoenix and Chicago.

PumpTop TV will feature programming from Rooftop Comedy, Alebrije Entertainment, Univision’s top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie “Nine.” 

The PumpTop TV network is part of the joint venture between PumpTop TV and Outcast, reaching a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide.

Categories : Ad-network, Content, Service station, United States

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