In an interview with Ooh-tv.fr Belgian ad-sales agency Screening Media announced that it is launching an online booking platform next January, which aims at federating the 14,000 digital signage screens spread across Belgium.

According to Olivier Viaud, Commercial Director and co-founder of the company :

”The Belgian digital signage market is relatively active, but still quite dissipated.

Until now, putting together a campaign through different digital networks was quite complicated and as a result the media has been inaccessible for several potential advertisers.

Now, the market is more structured. If one only counts the networks carrying advertising, there are now some 14,000 screens throughout Belgium, covering several sectors (pharmacies, supermarkets, tobacconists, fitness centres…). By linking these networks, we can offer innovative, targeted and effective media plans.

In response to the needs of the market, we have developed an online service which covers research, strategy and planning, but also booking on these networks. This digital planner (aka booking platform) will be on line sometime in January.”