Neo Advertising has revealed the campaigns that will appear on the 19,000 screens of the Italian digital signage networks Media World Live and Saturn Live.

As well as brands linked to electronics – Sony, Bosch, Sharp, Microsoft –there are also ‘external’ advertisers targeting the male population that visits these stores:

- Heineken, which wants to strengthen its position as an ‘entertainment’ beer,

- Kia Motors, promoting their Cee’d and Sportage vehicles,

- Smart Box, promoting their gift boxes in the run-up to Christmas.