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Platt Retail Institute

France: JCDecaux Airport To Install Advertising Digital Displays in Nice Côte d’Azur Airport

14 December 2009 19 h 25 min

JCDecaux logo 2 JCDecaux SA announces that its subsidiary JCDecaux Airport recently won the advertising concession contract for Nice Côte d’Azur airport.

This new contract, awarded after a competitive tender process, covers all advertising space both within and outside the airport.

JCDecaux Airport will replace all the existing advertising units by a new range of displays. They will embody the principles of ecologically sustainable, energy-efficient design and will fully comply with Persons with Reduced Mobility (PRM) standards.

Digital displays and interactive projections will also be installed.

Handling an annual total of 10.4 million passengers in 2008, Nice Côte d’Azur airport is the second largest airport in France on the 36 French airports where JCDecaux operates.

Categories : Ad-network, Ad-sales, Airport, France

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