Vans has launched “Be Here”, an Internet and DOOH campaign that allows young people from around the world to share their image along with messages during this holiday season.

From December 15 until January 5, participants can submit texts – in English, Spanish, Chinese, French, German, Italian, Portuguese, and Japanese – and photos by logging on to vans.com/behere. U.S. residents can also send texts to @vans + message to 87884.

The best submissions and accompanying images will be run in almost real time on a massive live video screen in Times Square during ten minutes of special Vans programming each hour, 24 hours per day.

Participants are notified of their moment of fame via email with a link which allows them to view the photo of their message on the Times Square Billboard and share it via Facebook or corresponding url. They can also watch for their messages on live streaming video on vans.com as well as Vans’ Facebook and MySpace pages.

The cross-channel campaign runs on a place-based social media distribution platform built by LocaModa, Inc.