The cross-media interactivity company never.no recently joined up with Norwegian digital signage company Urban View to deliver an interactive Christmas experience at Oslo City, Oslo’s largest shopping centre. In the days leading up to Christmas Day, visitors were able to display a personal greeting to other shoppers in the mall by uploading photographs and images via multimedia messaging service (MMS) to giant display screens.

never.no, which specially adapted its solution to integrate with the Adobe^® Flash^®-based display engine used in the Oslo City signage system, created Christmas-themed templates for displays, inviting shoppers to participate and create their own personalized picture messages.

Oslo City’s usual digital signage mix of commercials and information messages was enhanced with regular three-minute interactive slots, creating frequent attention-grabbing interludes in which viewers could see what other shoppers had posted, and post their own pictures.

“The timeline for implementing the solution was very short, but the result was a great enhancement to the usual digital signage experience in Oslo City, creating extra interest and visitor involvement around the screens during the peak of pre-Christmas shopping activity.” said Henrich Primrose, Urban View CTO.