Toy chain Extra Leker A/S has selected ZetaDisplay´s Digital Signage solutions to equip its 16 stores in Norway and Sweden.

As of next month, the company will be installing 3 to 4 monitors in each store: one at the entrance and the others at various strategic locations. They will display “animated films to show the various functions of toys and to describe how children can use them”.

”Communicating with the aid of digital active media is very important for our chain. Children are fascinated by new and modern media and become inspired by the displays. In order to run a successful toy chain in the future, this is an important requirement,” said Erik Samuelsen of Extra Leker A/S.

The deal is estimated to be worth 1.5 million SEK (~147K €).