UK: JCDecaux UK Acquires Certain Titan Outdoor Assets, Including its Digital Operations
18 January 2010 20 h 36 min3 Comments
JCDecaux SA has announced that it has purchased certain assets including the retail and rail advertising business of Titan Outdoor UK Ltd, subsequent to the company being placed in administration.
Titan’s digital outdoor operations – i.e. the Transvision network as well as its Digital 6-sheets in shopping malls and railway stations – are part of the deal.
Jeremy Male, CEO JCDecaux UK and Northern Europe said, “We look forward to the opportunity of adding the Titan assets to our portfolio of business in the UK. There is a great potential fit with our existing roadside and airport advertising business and with strong positions in retail and rail advertising it is well placed for growth. There are great synergies between the two businesses that will enable us to maximise revenues for our advertising partners in the future.”
Categories : Acquisition, Ad-sales, M&A, Mall, Train Station, United Kingdom
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