never.no today announced it will provide its Interactivity Suite platform to Eyecatching Media (Cyprus) Ltd., a Cyprus-based provider of digital out of home (DOOH) services.

never.no’s Interactivity Suite enables audience participation by modifying the video stream based on live content submitted by users either on their mobile phone or the Internet.

“We at Eyecatching Media have known from the beginning that the only way to move the DOOH industry to the next level is to enhance content with interactivity, effectively resetting the market with a new paradigm. We are confident that partnering with never.no will help us to change the way advertisers think about digital signage”, said Theo Leonidou, Eyecatching Media managing director.