Bezel is half the average industry size

Amsterdam, 21 January 2010: Today MMD, the new entity behind Philips branded displays, announces availability of the slimmest display within its public signage range of 65-inch widescreen displays. The Philips BDL6551V, which will be showcased in February at Integrated Systems Europe (ISE) in Amsterdam, is proof that Philips is once again redefining and setting the pace in the public signage market.  With its ultra slim bezel, the 65” display communicates messages in a stylish way and is sure to grab audience’s attention given the impressive size of the screen.

Slimmest 65-inch display in its range

Philips is expanding its existing public signage product range of FHD high brightness slim displays. The LCD display is only 3.1 cm (1,22 inch) thick which, on average, is half the size of the bezel compared to the industry average in its category.

Wilfred de Man, Director Sales & Marketing EMEA says: “We are serious about our ambitions in 2010: Philips Public Signage want to double our market share in Europe in 2010 and become a leading player in this market segment. Supported by the strong Philips brand name, our long history and experience in the B2B display market and the introduction of an exciting full new product range, we are convinced we are well placed to achieve this goal.”

Special features
The Philips 65-inch display features many useful benefits for customers such as:

- Slim bezel: the design adds a stylish look to a public display to nicely blend in most environments and is ideal for tiled matrix video walls.

- Smart Insert: a provision at the back of the display which allows a small form factor (SFF) PC or media device to be inserted discreetly. The Smart Insert was developed to easily upgrade, service and swap professionals PCs without the need of replacing the complete display.

- Designed for 24/7 operation: Public signage displays are used in the most demanding applications and tested for heavy duty operation, even when 24/7 is required.

- SmartPower: for energy saving, that controls the backlight intensity and pre-set by the system to reduce the power consumption by up to 50%, which saves substantially on energy costs.

Availability

The Philips BDL6551V is available from April 2010 through all MMD business partners. For further information on Philips public signage solutions please visit www.philips.com/publicsignagesolutions.

A representative from MMD at Stand 12A83 in the Digital Signage Hall (Hall 12) at ISE will be happy to demonstrate the Philips BDL6551V to you from the 2^nd to the 4^th February 2010. Further information on ISE can be found via the following link:www.iseurope.org

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD operates internationally with its European headquarters in Amsterdam and a local office in Prague to serve the Eastern European market. Through its network of local sales agents MMD works with all major European IT distributors and resellers. The company’s design and development centers are located in Taiwan and Eindhoven.