China New Media Corporation, the company operating the largest outdoor media network in Dalian, lit up Xinghaiwan Square on New Year’s Eve with a new LED screen, displaying the countdown to 2010 for tens of thousands of people.

The screen is the biggest of all high-definition LED displays the company is planning to install and operate on the major streets and transportation centers in Dalian, Shenyang and Tianjin this year. To date, the company has installed three large-LED screen displays in Dalian and intends to expand its Outdoor Billboard Network by installing three more screens in 2010.

China New Media expects to generate an additional $4.39 million (RMB 30 million) in sales revenue and $2.93 million (RMB 20 million) of gross profit annually once all six screens are installed over the next 12 months.

Founded in September 2000, the company owns and operates an outdoor media network encompassing over 600 bus shelters furnished with billboards and displays; 130 taxi stops with displays; and 13 large-size billboards (including the 3 large-size LED displays) at major traffic conjunctions. It also furnishes more than 400 buses with advertising posters and 28 metro-trains throughout Dalian Metro Lines.