never.no today announced the appointment of Scott M. Davies as the new position of vice president of sales for the United Kingdom and Ireland.

Davies co-founded Million-2-1 Limited, a mobile interactive technology company serving businesses and consumers. From its inception in 2002 until it became part of IGT U.K. in 2009, Davies served as operations director of the Manchester, England-based company.

Davies was also part of the founding team and director of Internet production startup Eunite Limited, which was sold to N. Brown Plc in 2000. Prior to that, he held a variety of management and creative positions with information technology companies including sports-dot-com venture Sportal. He earned a bachelor’s degree in graphic design at the University of Northumbria.

Davies’ appointment is effective immediately. He is based in Manchester, England.