Airport media specialist EYE has launched a digital countdown to Valentine’s Day on its entire digital network. The campaign is designed to remind flyers of the special day and the shopping opportunities available within the airports in which the campaign is running.

The “seven seconds” animation was produced in-house.

In addition to the Digital Eyelite networks at Manchester, East Midlands and Belfast International airports, the countdown will run on two of EYE’s landmark formats at Manchester Airport: the 103” portrait digital panel, located just outside Terminal 1’s Biza retail area and their Landscape Digital sites, located at the entrance to the Outbound Control areas in Terminals 1 and 3.