Europe: Dagobert Designs 3D Configurator for the New Citroën DS3 – Deployment in 700 Showrooms
3 February 2010 12 h 25 min1 Comment
The new 3D car configurator for the CITROËN DS3 is being deployed in 700 showrooms in Europe.
Designed and developed by Dagobert, the tool uses two screens – one interactive 19” touch screen which helps the client or distributer to configure a vehicle, combined with a large 42” screen which displays the results in high definition 3D.
The French digital agency had already created an online configuration tool for the DS3 web site. For the in-store system, the main features have been maintained and the front office and ergonomics features have been adapted to suit the double interactive screen set-up : ”Thanks to the combination of Adobe AIR and Flex technologies, the user experience becomes intuitive – the customer can select, sweep, ’slide & paste’ the various elements at his disposal with his finger tips (product info, visuals, video…) completely as he pleases”.
For a video presentation, click here.
Categories : Car dealer, Content, Europe, France, Marketing Network, Service network, Touch-screen
[...] Hyundai IT supplies the complete hardware solution – from the 42 inch screen with fittings, the 19” touch-screen, the PC, the HDMI cables – as well as the custom-built housing. The software has been developed by Dagobert. [...]