Etienne Reignoux, Chief Development Officer of Neo Media Group, revealed some insights on the future of BookingDooH during his presentation.

The online booking platform could develop in one of two directions:

- A strategic alliance with a third party which would increase the asset base, making the offer more attractive to networks

- A white label platform with local partners in each geographical area

Both of these options would help the service to overcome its main handicap – its links with Neo Media/Neo Advertising, which prevents it from reaching the biggest networks in some markets.

BookingDooH now has 143.000 screens (25% brought in by Neo) and 53 partners in 23 different countries.