Monopoly Media, the main digital signage operator in Romania has a key word guiding its development: proximity. According to Gabriel Faflei, the company’s Managing Director, Monopoly aims at becoming “the main neighbourhood source” of information in the country.

As well as the content element, he intends to strengthen the relationship with its audience by a strategy of cross-media interaction, linking digital signage screens, mobile phones (text-messaging) and Internet.

Monopoly Media runs 3,500 screens, divided into five digital signage networks (zoom in, zoom out, zoom buy, zoom up, zoom hi).