CBS Outdoor and N4D have teamed up to launch Grand Central Station’s first 3D digital signage campaign. The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February.

Consumers will see 3D commercial spots, with audio, along with brand ambassadors who will be distributing special 3D glasses to the 70,000 commuters that pass by the display every day. The 3D commercials will be shown daily from 11:30 AM to 1:30 PM (other broadcast commercials will be shown at all other times).

To develop the 3D display, N4D partnered with digital projection experts Christie and Lightspeed Design Inc’s DepthQ.