Groupe MMO Inc. and VIVA Group have announced the conclusion of a binding agreement for the roll out of a digital signage network, MM TV, in Mister Muffler’s branches waiting rooms.

The service, which is currently deployed in around 50 shops, will show a mix of news, automotive prevention tips as well as promotional spots from Mister Muffler and some of its suppliers. “Castrol, Monroe and Michelin are already planning to capitalize on the visibility the network will offer them”, says the press release.

An affiliate of the Groupe MMO inc. since 1999, Montreal-based Mister Muffler has 68 franchises in Quebec and Ontario.