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Platt Retail Institute

Spain: Canal COFARES to Reach 2,000 Pharmacies by End of Year

9 February 2010 13 h 49 min

canalcofares2COFARES, the biggest distributor of pharmaceutical products in Spain, and its digital signage partner, Prainter Media, have been deploying a network of digital screens in the country’s pharmacies since June 2009.

Canal COFARES shows health care advice and prevention messages, as well as advertising and promotional content.

According to Ooh-tv.es, almost 1,000 screens (26” and 32”) have already been installed in 600 pharmacies in the country. Some 2,000 outlets should be covered by the end of this year.

Categories : Ad-network, Ad-sales, Marketing Network, Pharmacy, Spain

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